Luis Enrique Coll https://www.luisenriquecoll.com Sat, 02 Mar 2024 02:50:10 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 Understanding The NCAA Rules And Regulations Governing College Athletic Recruitment https://www.luisenriquecoll.com/understanding-the-ncaa-rules-and-regulations-governing-college-athletic-recruitment/ https://www.luisenriquecoll.com/understanding-the-ncaa-rules-and-regulations-governing-college-athletic-recruitment/#respond Sat, 02 Mar 2024 02:50:10 +0000 https://www.luisenriquecoll.com/?p=654 College sports in the United States are synonymous with passion, talent, and immense opportunity. The National Collegiate Athletic Association (NCAA) is at the heart of this vibrant ecosystem, which ensures fairness, integrity, and competitive balance across college athletics. With its intricate set of rules and regulations, Christopher Linton Alabama advocates that the NCAA plays a crucial role in maintaining an environment where athletes can thrive, both academically and athletically, while ensuring a level playing field for all institutions.

NCAA’s Role In Sports 

The NCAA, or National Collegiate Athletic Association, is an organization that manages college-level athletics across the United States, embodying more than 1,200 institutions, conferences, organizations, and individuals who collectively oversee the athletic programs of many colleges and universities. Its primary function is to uphold the integrity of sports competitions at the college level while promoting the well-rounded development of student-athletes. To achieve this, the NCAA establishes and enforces rules on recruitment, scholarships, eligibility, and competition, aiming to ensure fair play, protect student-athletes’ well-being, and foster equitable competition.

The impact of the NCAA on college sports is profound. Through its regulatory framework, it not only preserves the competitiveness of college athletics but also safeguards the educational and future career prospects of student-athletes. This commitment helps maintain a delicate balance between athletics and academics, ensuring that participating in sports enhances, rather than detracts from, the college experience. Furthermore, the NCAA’s oversight has led to the proliferation of college sports programs, providing countless opportunities for young athletes to showcase their talents on a national stage, often as a springboard for professional careers in sports.

Eligibility Requirements for Athletes

To preserve the sanctity of amateur sports, the NCAA has established clear eligibility requirements for high school athletes aspiring to compete in college sports. These include academic standards that ensure athletes are prepared for the dual demands of college studies and sports. Besides academic readiness, age and amateurism requirements are crucial in keeping the competition fair and professional-free. Another significant aspect of the recruitment process is the National Letter of Intent. This binding agreement symbolizes an athlete’s commitment to an institution, reinforcing the seriousness and formal nature of college recruitment.

Recruiting Rules and Calendar

Navigating the recruitment landscape is made clearer with the NCAA’s defined recruiting periods: Contact Period, Quiet Period, Dead Period, and Evaluation Period. Each of these periods serves a unique purpose, from allowing direct communication between coaches and prospects to periods of no-contact, ensuring that the recruitment process is orderly and respects the privacy and decision-making process of the athletes. Understanding these regulations is crucial for coaches and athletes to avoid inadvertent violations.

Scholarship Guidelines

Scholarships are a vital component of college sports, enabling talented athletes to pursue higher education and their athletic aspirations without the burden of financial strain. The NCAA delineates clear rules on the types of scholarships offered, how they are awarded, and the limitations on scholarship numbers per team and sport. This helps maintain competitive balance and ensures that scholarships are used as intended – to support student-athletes’ academic and athletic development.

Penalties for Violations

Despite the clear guidelines, violations occur, ranging from minor infractions to significant breaches of conduct. The consequences for such violations are severe, affecting both athletes and institutions, and can include scholarship reductions, postseason bans, and other penalties. Reporting and investigating suspected violations rigorously underscores the NCAA’s commitment to fairness and integrity in college sports.

Conclusion

The rules and regulations established by the NCAA are foundational to the success and fairness of college athletics. They ensure that all participants – from athletes to institutions – operate on a level playing field, fostering an environment where talent, hard work, and fair play are the keys to success. While compliance with these regulations poses challenges, the overarching goal is to provide equal opportunities for all. Looking to the future, the NCAA’s recruitment policies will continue to evolve, reflecting the dynamic nature of college sports and the ongoing mission to keep them accessible, competitive, and fair.

]]>
https://www.luisenriquecoll.com/understanding-the-ncaa-rules-and-regulations-governing-college-athletic-recruitment/feed/ 0
7 Reasons Why Ancora High School Is the Best for Your Teen https://www.luisenriquecoll.com/7-reasons-why-ancora-high-school-is-the-best-for-your-teen/ Thu, 01 Feb 2024 18:06:13 +0000 https://www.luisenriquecoll.com/?p=647 Ancora High School’s Top-Notch Academics

You’re getting ready to send your teen off to high school next year and wondering what the best choice is for them. Look no further than Ancora High School. You want your teen to thrive in high school, and Ancora offers so many benefits you won’t find anywhere else. From diverse academics to a warm community, this school has it all. Get ready to learn the seven reasons Ancora High is the perfect place for your teen. In this article, you’ll discover all the details on why other parents rave about this school and why your teen will be begging you to let them go there. Keep reading to find out more about the stand-out academics, awesome extracurriculars, and everything else that makes Ancora High the top choice.

Ancora High School

Extracurricular Activities Galore at Ancora High

Ancora High School puts a major focus on providing quality academics to prepare your teen for college and beyond. Here’s why Ancora stands out:

Exceptional teachers – Ancora teachers are highly qualified – over 90% have advanced degrees in their field. They are passionate about teaching and go the extra mile to support students.

Diverse course offerings – From AP and honors classes to electives like robotics and graphic design, Ancora has something for every interest and skill level. Classes are small, with a 15:1 student-teacher ratio.

Individualized support – Ancora prioritizes meeting the needs of each student. There are tutoring programs, study skills classes, and an academic success center to help students thrive.

College prep focus – From SAT/ACT prep to college essay writing workshops, Ancora gets students college-ready. The counseling office guides students through the application process.

Cutting-edge technology – Every student gets a laptop and classrooms have the latest tech like 3D printers and STEM equipment. This prepares students for 21st century careers.

With its rigorous curriculum, stellar teachers, and emphasis on individual support, Ancora offers an exceptional academic experience that will set your teen up for success in college and beyond.

Ancora High School’s Community and Facilities

Gone are the days of little to do after the school bell rings at Ancora High. With over 25 clubs and activities to choose from, your teen will have no shortage of ways to explore their interests with like-minded peers after class lets out.

– Join the robotics club and flex those STEM muscles by building and programming competitive bots.

– Unleash your inner thespian with the theater club and drama team. Gain confidence on stage and make lifelong friends in the process.

– Stay active and develop leadership skills as part of one of Ancora’s championship-winning athletic programs, from football to field hockey.

– Make the world a better place by joining the community service club and participating in volunteer projects around the city.

– For the musically-inclined, rock out in jazz band or lift your voice in harmony with the award-winning choir.

With so many options for personal growth and fun with friends after school, your teen will look forward to each day at Ancora High. The activities help students explore passions and gain valuable soft skills like teamwork, communication and responsibility along the way.

]]>
How A Marketing Agency Can Help Bring More Clients To Your Bathroom Renovation Business https://www.luisenriquecoll.com/how-a-marketing-agency-can-help-bring-more-clients-to-your-bathroom-renovation-business/ Mon, 15 Jun 2020 04:05:14 +0000 https://www.luisenriquecoll.com/?p=290 When you manage bathroom remodel jobs and other home decor/design projects, you need a consistent stream of interested customers. There are a few tips listed below that show how marketing companies can help you. You may want to work with a marketing company because you do not have time for marketing, or you might realize that you do not have the expertise needed to market your company properly.

A Marketing Agency Knows How To Use Online Images

Kohler Luxstone is just one way to remodel a bathroom and give you the look you want. However, you should use online images to show what brands like Kohler will look like in new bathrooms. You want your customers to think of what these fixtures will do for their homes, and you can use many different examples to explain how you can help clients.

At the same time, you need to tag all these pictures because you want bathroom remodel enthusiasts or potential clients to find you when they search for certain brands. you can even go so far as tagging the colors in the images, the style name, and the other materials used in each image.

A Marketing Agency Knows How To Use Social Media

When you work with a marketing agency, they know how to make social media work for your company. You might have started a social media page for your company, but that does not mean you are gaining any traction with potential customers. Pictures and videos can be used to make your company come to life, and your customers get a peek at what you do when remodeling homes.

You can also use social media to start contests, offer customer service, and cross-link between multiple pages. This is one of the best ways to find more customers, and you can answer questions without picking up the phone. You also need to work with your marketer to learn how to update the page yourself, how to use tags, and how to judge which tags will be most beneficial.

You Can Ask Your Marketer To Buy Ad Space

You should ask your marketer is they can purchase ad space. You can use ads to reach more remodeling customers, and those ads can be attached to online searches, posted on parallel websites, and allow you to make a passive income at the same time. You can share ad space with other companies, and you will make passive income from PPC ads or affiliate ads that you have posted. This is a good way to work with companies that support you, or you can simply work with companies in the area that might dovetail with your own.

Your Marketer Tracks All Your Marketing Efforts

Your marketing agency will track every piece of marketing that you have used. This is very important because you need to know if the things you have paid for are working. You can continue to use certain types of marketing plans for your company because they work, and you can remove any ads or ideas that are not working.

Your Marketer Can Make Changes To Your Marketing Easily

When you remodel bathrooms and use items like the Kohler Luxstone, you need to frame the remodels around the season. For example, a bathroom remodel for the summer might feature a tub that sits by an open window. However, a remodel in the winter should feature a steaming shower and lush fabrics in the background. If you have not tailored your marketing to the seasons, your customers will experience cognitive dissonance.

For example, you might post an ad for bathroom remodeling with a tub and an open window in the middle of the winter. Your potential customers might be intrigued, but they will say to themselves “we can wait until the spring”. Because they put off the remodeling job, they will forget about it, they will not have the money, or they will find another company. You never want to push yourself aside when marketing. Your customers need to feel an immediate need to work with you today.

Conclusion

When you are working in the remodeling and contracting world, you should find a marketing agency that can do much of the work for you. A marketing agency knows how to manage ads, how to make changes, and how to work with social media. You can also ask your marketing agency to write blog posts, redesign your website, and make seasonal updates to your marketing so that you always appeal to customers in the moment

]]>
5 Scholarships For Marketing Majors https://www.luisenriquecoll.com/5-scholarships-for-marketing-majors/ Tue, 25 Feb 2020 15:22:57 +0000 https://www.luisenriquecoll.com/?p=249 These days, college can be incredibly expensive and force students to graduate with a mountain of debt. Fortunately, scholarships and other alternative methods of paying for college are available for those who apply.

Marketing is a rewarding field that has a very comprehensive curriculum. What students learn as a marketing major can be supplemented with other classes such as accounting, communications and advertising. However, in order to be successful, one will not only ned creativity, but the money needed to pay for school.

For marketing majors seeking to ease the financial burden of going through college, you should look to see if you fit the qualifications for the following scholarships below.

AGCO Corporation FFA Scholarship

The Future Farmers of America, also known as the FFA, presents the AGCO Corporation Scholarship of $2,000 to students who are studying marketing. If you happen to be a member of the FFA, you automatically qualify to apply for this scholarship.

In addition to being a member of the FFA, you also have to be either a high school senior or in college. In addition, you have to clearly demonstrate financial need. Not only will the formal application include questions about your current activities, but it will also require a 1,000 word essay. You will instantly qualify for other scholarships offered by FFA by applying to this one.

The MillerCoors National Scholarship

The MillerCoors National Scholarship will award winners $3,000 to go towards their tuition. This award is presented by the Adelante U.S. Educational Leadership Fund, and approximately 20 students are award this money each year. However, depending on the funding situation, the specific number of winners will vary from year to year.

It is recommended that you apply for this scholarship if you are in your junior or senior year of college. Also, similar majors such as economics and business are also welcome to apply. A pre-requisite of 3.0 GPA and full-time status in school are the requirements to receiving this award. This award is also not renewable, which means that you have to manually re-apply after each award cycle. For further information on marketing and scholarship opportunities, you could reach out to Tech Live Connect.

IFEC Scholarship Award

If you are a marketing major and are also considering a job in food service after you graduate, you may want to heavily consider the IFEC Scholarship Award. The award amounts given to students range from $1,500 to $6,000. If you meet the qualifications, this scholarship can potentially serve as a great asset to pay tuition.

The host of this scholarship is the International Foodservice Editorial Council, and you need to demonstrate an interest in working in the food service industry to qualify. In order to increase your chances of winning the scholarship, your academic record needs to be good, you need to be enrolled in school full-time and demonstrate financial need. References will also be requested by the IFEC.

Affiliate Summit Marketing Scholarships

Started in 2003 by Shawn Collins and Misy Ward, the Affiliate Summit has sought to provide seminars on problems in the marketing industry throgh networking events. Each year, this conference’s education initiative gives out 10 scholarships that are each worth $1,000 to students that are pursuing a marketing degree at at United States college.

In order to be considered for this scholarship, applicants need to submit a 500 word essay that thoroughly describes their frustration with shopping online while coming up with a potential solution. If you frequently shop for items online, this could be of interest to you. You can seek expert information from Tech Live Connect if you seek further information.

Lagrant Foundation Undergradute Scholarship

The Lagrant Foundation Undergraduate Scholarship are for undergraduate college students that have at a GPA of at least 2.75. The scholarship is also designated to those who are of Hispanic, Native American, Asian or African American descent. The award is a non-renewable $2,000 award.

If you are selected as a finalist for this scholarship, applicants must provide official transcripts and must agree to a one year commitment to remain in contact with the Lagrant Foundation to receive academic support and professional guidance

]]>
Marketing Mistakes Made That Hinder Your Business From Becoming Successful https://www.luisenriquecoll.com/marketing-mistakes-made-that-hinder-your-business-from-becoming-successful/ Mon, 06 Jan 2020 12:03:07 +0000 https://www.luisenriquecoll.com/?p=224 Whether you’re just starting your first business, or you’re a seasoned entrepreneur, an effective marketing campaign is essential to your business’ success. Unfortunately, many business owners lack the skills to market their businesses and end up making mistakes that can hinder their chances for succeeding in a competitive market. Here are just a few common marketing mistakes that you should try to avoid.


Boasting About Your Product


In the past, bragging about the quality of your product was a common marketing technique and it may even have been effective. Those times are long gone and the average consumers just don’t care that your product won an award. They’re more interested in what it can do for them, so try to focus ads on how your products can help your customers. They want to know how it can make their lives easier and that’s what you should tell them.


Failing to Reduce Customer Churn


While advice from Rusty Tweed can help you attract new customers, you should be paying just as much attention to keeping your existing customers. Many business owners become so focused on getting new consumers through the door that they end up chasing existing customers away. It can be profitable to make the effort to stay in touch with your customers. You can send out emails that ask them to rate their satisfaction with your business, you can offer loyalty rewards, or you can host an event that will bring your existing customers back to your business.


Casting Too Wide of a Net


If you’re not using targeted marketing and data analytics, you’re wasting a significant percentage of your marketing budget. You may think that casting a wide net and reaching out to everyone will attract more customers, but your ads are falling on deaf ears in this situation. For instance, if you sell dirt bikes, you don’t really want to spend money on ads that are accessible to senior citizens or single moms. By identifying your target demographic and focusing marketing campaigns to appeal to those groups, you’ll spend less money and see a bigger return on your investment.


Failing to Use Social Media Correctly


The insight you gain from Rusty Tweed can be effective in helping you grow your brand, but only if you know where to put it to use. Social media sites offer an opportunity to market your products and build your brand at no financial cost to you, but you will have to invest your time. You should be making relevant posts on a daily schedule, but don’t throw too much information out there in a short span of time. If your followers feel spammed by your page, they may unfollow or unfriend you. It’s also important to respond to questions and comments and establish positive two-way communications with those who do interact with your posts.


Above all, taking the time to learn about new technologies and strategies that can be applied to your marketing efforts will help you stay competitive. While some tools or techniques may not work for you, others will likely help you see a big boost in the growth of your customer base. If you’re not afraid to experiment, you should be able to find strategies that will help you build your business into a success with a positive brand image

]]>
The Dos and Donts of Marketing Your Graphic Design Business https://www.luisenriquecoll.com/the-dos-and-donts-of-marketing-your-graphic-design-business/ Wed, 18 Dec 2019 14:34:21 +0000 https://www.luisenriquecoll.com/?p=217 In the world of New Age technology, your marketing can pretty much make or break your company, brand or overall business. You can have all the technical and graphic skills in the world when it comes to a career in Graphic Design but, if you do not know how to properly market your business, your skills are not able to get the exposure that they deserve. This list will point out the major points that you should be focusing on as well as avoiding. Jeffrey English Hoboken has gathered a few do’s and don’ts to help you along your the way.


Fonts


Dos: Choose the best typeface and fonts for your brand. By creating using certain fonts your audience will be able to notice your branding and your projects much easier. Using a select group of font variations will keep your audience engaged while they will remain familiar with your work.

Dont’s: Avoid using too many fonts in your images and graphics. This can be overwhelming to your audience which can result in them totally ignoring your graphics as a whole. Avoid conflicting fonts that do not complement one another because this will remove the clarity of the message.


Imagery

Dos: It’s a great idea to give your work one last look over before sending it to your clients. This is very important when your images have to be balanced and properly filtered with the lighting. You may play with the color wheels to find the best element to match the specific project.


Don’ts: Design is all about abstracts and compliments. Although stock photography is a great tool, it’s best to steer clear during marketing. This removes personable effects that are caused by personal images related to or directly from your business. Stock images can be edited to fit your design but please be aware that too many stock items can cause the overall design to look low-grade.


Relax


Dos: Provide yourself and your clients the proper time frame so that you are able to work on your design without pressure. In the event that design is not on time, you should contact the client and communicate clearly. Always keep notes of the clients’ expectations and design vision near.


Don’ts: Don’t allow yourself to stress out overwork. Graphic design should be fun for you and stress will limit your creativity.


Colors

Dos: Keep your basic color theory in mind when you are completing projects. Clients and a great percentage of the public are visual viewers. Always keep complimentary colors working together to give the finished design a smooth look.


Don’ts: Don’t use too many colors that will leave the design looking busy. And, don’t allow your color coordinating to overpower the wording of the overall message. The message being conveyed is the most important of all while the fonts help to organize these messages and the colors provide a nice finishing touch while complimenting the brand.

In order to stand out from your competitors, you must utilize the best tools to optimize your brand and attract your prospective clients. Marketing is a sure way to make your name stand out in the most personal way while exemplifying your professionalism. This is a major way to boost both your engagement and sales of your business. Use these tips to limit your stress and keep you on track while you are designing. Contact Jeff English Hoboken to get started on your journey today

]]>
Content Marketing Tips For New Financial Advisors https://www.luisenriquecoll.com/content-marketing-tips-for-new-financial-advisors/ Sat, 07 Dec 2019 14:20:24 +0000 https://www.luisenriquecoll.com/?p=209 Being a financial advisor can prove to be a rewarding field, because you will be assisting families in creating short and long term goals regarding important financial decisions. These include, but are not limited to investments, stocks and bonds, retirement and saving for upcoming major financial changes.

Becoming a new advisor takes a lot of hard work and dedication. Once you have become an advisor after getting the proper accreditation, the next step is to market yourself in a cost effective manner so you can start showcasing your skills. That is why content marketing has become so essential, because it is has become the best way to not only attract, but convert potential customers.

In terms of how content marketing can benefit you, investing in this area will cost less than a sales driven approach and businesses with content marketing typically average around 3 times more leads. In terms of specific tips of how to advertise yourself, follow along.

Stick To The Present

One of the first things you will have to understand about marketing yourself as a financial advisor is that people only really care about topics that are affecting them right now. Giving out general tips and ideas is fine, but it can also become redundant. If they wanted to, they could merely Google what they want to know and get their information from there.

What you need to focus on is to stay with current events and discuss how market trends can affect them and their finances. Do not beat around the bush with the customer, because if you do, they will simply be wasting their time and money. You can find out more important content marketing tips for financial advisors by visiting Rex Burgdorfer LinkedIn.

Stick to Objectives

It’s also important that you play on objectives in the process of marketing yourself. Sometimes, the best content marketing idea for financial advisors is to align our services with the mission statement of the company you work for. If you create content similar to that, you will become marketable by design.

What’s important is that you view your own personal content as an extension of your own world. The kind of vibe and aura that you give out to others will get people potentially attracted.

You also need to think about the demographics and service areas that you are trying to appeal to. This will make the business objectives much easier and keep your goals clear.

Customize per Channel

If there is one thing that is growing rapidly, it is the acceptance of the digital media consumption. At any given time, someone can be using three devices at once without even knowing it. This means that you need to create digital content that is customizable to each form of media.

Adjustments should be made for clients and with the proper application, it will help your brand connect deeper without forcing services on them. For further information on how you can take advantage of digital content in financial content marketing, you can get information from Rex Burgdorfer LinkedIn

]]>
Why Customer Success is the New Marketing https://www.luisenriquecoll.com/why-customer-success-is-the-new-marketing/ Mon, 11 Nov 2019 13:51:21 +0000 https://www.luisenriquecoll.com/?p=198 There are many factors that businesses require in order to be successful. However, if there is one thing that should not be neglected, it is applying customer success. This is much different than customer service and can determine the long-term prosperity of any organization.

What is Customer Success?

This is a term used to describe if the customer achieves the desired outcome of the service or product that a company is advertising. For example, if a business were to sell a product that helps to replenish vitamins, customers will be expecting that to take place.

This concept is very different from customer service. Customer service has to do more with how a company handles issues specific to customers and how swift a solution can be found. If more businesses focus time and money on this area, the benefits will be seen quickly. Most notably, focusing on the success of customers can be seen as a new form of marketing. Here are some reasons why.

Nurturing

One of the keys behind customer success is to potentially nurture them into long-term buyers. Also, having marketing programs that is geared around the success of the customer can prove to be a profitable campaign.

Marketers are able to use the data that they have on their current clientele at their disposal in order to help facilitate the development of programs that can deliver more value. For example, companies can facilitate an email series on training current customers about certain features of the product or service that they were not aware of before. This will help customers stay long-term.

Turning Customers Into Advocates

Many businesses are often unaware of the potential opportunities available to generate a new stream of income. One specific advocacy tactic that organizations across the world are using as a form of marketing campaign is advocacy.

If you are able to find customers that are willing to partner with the company, this could mean that there can be new revenue from referrals alone. In today’s social media age, advocacy has proven to be very effective in bringing new customers into the fold.

The best part is that there is mutual benefit to this relationship. The business will benefit from getting new customers from the advocate in question. The advocate, on the other hand, usually receives financial compensation for plugging the product on their platforms.

Helps Customers Over-Achieve

Remember that the entire concept of success is to ensure that the customer achieves their goals. However, you should also be willing to invest in ensuring that customers are able to over-execute on their visions for their service.

If a company understands what their role is in helping customers achieve their goals, then this will transfer well into other areas of potential revenue. The top companies understand certain core concepts. This includes how to recognize what features need to be refined and how to properly interpret sales to determine what changes need to be implemented.

There are plenty of opportunities that lie in store for companies who invest in their customers. After all, without customers, there is no business to begin with

]]>
CEO Discusses Why His IPA Is Better Than Your IPA https://www.luisenriquecoll.com/ceo-discusses-why-his-ipa-is-better-than-your-ipa/ Thu, 24 Oct 2019 14:29:22 +0000 https://www.luisenriquecoll.com/?p=191 Jeremy-Tofte-Melvin-Brewing

When Melvin Brewing‘s CEO, Jeremy Tofte was asked what sets his IPA’s apart from other brewers, he said,

It used to be so easy because no one knew about whirlpool hops, and it’ll sound funny to some people that have only been brewing a couple years that are making amazing hoppy beers, but that was kind of a secret five years ago. And now the secret’s out, so we just keep on staying consistent and doing what we’ve always done as well as trying to add some new tricks to our repertoire. It’s fun to keep on getting better with the balance, and the more balanced we get, the more people like the beer. If it’s too malty, which we don’t do, or it’s too bitter, which we don’t do, people don’t seem to like it. And I guess that’s the best part of having a pub system, is that we can experiment. If it doesn’t work, we know right away. And if it does work, then we start the process to build it up into the 30-barrel system.

You can read the full interview by visiting: http://allaboutbeer.com/article/jeremy-tofte-melvin-brewing/

]]>
3 Tips For Successfully Marketing Your Engineering Company https://www.luisenriquecoll.com/3-tips-for-successfully-marketing-your-engineering-company/ Fri, 04 Oct 2019 15:40:17 +0000 https://www.luisenriquecoll.com/?p=182 Engineering is a highly lucrative field. However, this doesn’t mean that your startup will automatically thrive given the current market conditions. You need to have the right strategies at hand in order to reach your target audience, but you must also be adaptable with current changes in trends.

Pedram Zohrevand, a professional who started a company called CES4, is all-too-familiar with the challenges of starting an engineering business. According to him, there’s a steep learning curve on finding ways to market any startup, especially if it’s something innovative. Based on Mr. Zohrevand’s research, here are some interesting statistics about STEM-related startups:

  • Tech startups are among one of the fastest-growing branches under STEM, with robotics businesses rising up to 189.4 %.
  • Agricultural technology or food engineering also has strong growth in the business sector, with a rate of 171.4 %
  • The market is becoming increasingly competitive, which means that the most innovative companies rise to the top.

Considering these facts, what should engineering business owners to do creatively market their products and services? In this post, Pedram Zohrevand discusses the effective ways he was able to promote his highly successful engineering business.

3 Tips For Successfully Marketing Your Engineering Company

Highlight your company’s Unique Selling Proposition (USP).

The first thing that engineering company owners should consider in marketing their business is to emphasize their Unique Selling Proposition (USP). What is a USP? This basically means the factors that set your business apart from others.

Some CEOs would be quick to say that their USP is the affordable price of their products or services. However, this is a self-defeating strategy since you will be competing with other larger, more established companies who can lower their prices without hurting their profits. This is a race to the bottom in which you may experience utter defeat.

According to Pedram Zohrevand, you engineering business must have a USP that is related to a current demand not offered by most companies at present. This is done by doing market research and understanding the needs of your client.

Establish proper branding.

People sometimes buy products and services not just for necessity but also for the benefits of associating themselves with a brand. A great example would be Apple products. When we think of it, Apple isn’t the only smartphone or device company in the market–there are thousands to choose from. However, they built a strong brand that people want for several reasons. Apple branded themselves as a prime gadget company known for its easy interface, long-lasting products, and virus-free software.

The key to establishing proper branding is putting yourself in your customer’s shoes. How do you want to perceive your company? By being specific with this, you can properly employ your branding in your marketing strategies.

Master digital marketing.

If you’re not using digital marketing in your engineering business, you’re currently losing from competition. Digital marketing continues to rise, and it is the future of promoting businesses. The fact that many brick and mortar stores are filing for bankruptcy due to the rise of online e-commerce says a lot about the power of digital marketing.

Here are some areas you need to focus on while promoting your business online:

  • Search Engine Optimization: How well does your company website use relevant keywords when clients are searching for products and services related to your offers?
  • Content Marketing: Do you use informative articles, podcasts, videos, and infographics to let others know about your business?
  • Social Media Marketing: Do you reach out to other brands and potential clients through their social media profiles?
  • Pay-per-click (PPC) Advertising: Have you mastered using sponsored online ads for interested users to click?

Running a business takes effort and persistence. By using these effective strategies, your engineering company will rise from being a struggling startup into a groundbreaking success

]]>