Category: Marketing

Marketing Hacks for Dentists

As a dentist, your days are fairly full in dealing with the patients you already treat, so you may not have much time left for marketing. Yet, there are a few things you can do to help yourself build a brand and market your practice. These tips can help you market your services without taking too much time out of a hectic schedule. 


Social Media Ads


The big social media sites have modified their paid advertising services in recent years to make them easier to use. It won’t take you more than 15 minutes to learn about a site’s ad service and fill out the necessary information. Everything is automated and the system analyzes user data, so your ads will reach the consumers you identify. Whether you’re targeting a local area or want to expand to reach a global market, these ads can help. 


Call-Only Ads


Google and many other digital advertising platforms now support call only ads. These are ads that only appear on devices equipped to make phone calls. Instead of taking the user to a website, clicking the ad causes the device to make a call to the business. Again, it only takes a few minutes to set up your ad and you’ll be receiving calls from new potential customers in a short time. 


Participate in Community Events


Many dentists, such as Karl Jobst Grove OK, take the time to get involved in charitable causes or speak at area events. Getting involved in this way can help your community get to know you and they will begin to view you as an expert. When it’s time to visit a dentist, they will remember your public appearances and seek out your office. This is a great way to reach a broader range of people. 


Ask for Patient Reviews


Another great way to reach more potential customers is to ask your existing patients to leave a testimonial on your site or on sites like Yelp. Previous customer reviews have become increasingly popular in recent years. In fact, most consumers will look for reviews of a business to help them decide whether or not to use that business. Offering discounts or other incentives to customers who leave reviews may be a great way to grow your reviews and your business. 


Start a Blog


Admittedly, taking the time to write blog entries will require a slightly larger investment of your time, but it’s well worth it. By maintaining a blog, Karl Jobst Grove OK and many other dentists have established themselves as oral care experts to larger audiences. You can build your brand in this way, too. As you write blog posts about issues related to oral care, your website visitors will follow your posts and subscribe to your blog to learn more about oral care topics. This will encourage them to seek out your services when they do need to consult a dentist. 


Maintaining a digital presence and using it to build a positive brand image is one of the best ways to market your dental office. Combining your digital presence with community involvement can help you establish yourself as an oral care expert. This will encourage people in your area to seek you out and to refer you to others. In this way, just a little effort in marketing your services can significantly grow your business. 

How Doctors Can Benefit From SEO

How Doctors Can Benefit From SEO

Every business requires clients to succeed, and this means that as a medical practitioner you will require more patients to succeed and grow. Like any other business, competition for clients is also experienced in the medical field and therefore the need to apply effective marketing strategies that would drive more customers towards your practice.

Today, technology seems to push people into using digital marketing so as to stand out from other practitioners. Search engine optimization (SEO) is one of the online marketing techniques that has been helping businesses in gaining more customers in the saturated market. Here are some of the benefits that every medical practitioner can derive from using SEO as their marketing tool. 

1. Your Brand Becomes More Visible

One thing you need to know as a doctor is that the way customers will look for products and services online, is the same they will look for medical practitioners. In this case, you need to ensure that your practice is among the top results in the search engines. SEO is the best tool that will help you do that, and this means that your potential clients will find you very easily. The more your site is visible, the more clients you will gain with time and therefore increase your income as well. If you ignore this aspect, you should know that your competitors and their business will always appear first on search results and this means that it will be hard for you to acquire new customers. 

2. Become More Trustworthy

If a patient is looking for a plastic surgeon in Tampa like the business linked here, and your name appears first on their search results, they will deem you more credible and therefore trust your services. This means that there is an aspect of trust building that comes as a result of ranking first on search engines. Google is one of the most trusted search engines and if they value you enough to rank on the top position, why wouldn’t your potential clients trust you as well? This is why successful medical practitioners such as Dr. Farrior have been using SEO to improve their ranking and hence their credibility as facial plastic surgeons. 

3. Build Huge Traffic

If your practice is what the customers see first on search engines, you will gradually increase traffic on your website and while this does not guarantee all of them becoming your customers, some will. With SEO, you are capable of capturing all patients who are specifically looking for a plastic surgeon in Tampa if your practice keeps on appearing first on the search engine. The logic is that visitors who found themselves in your website had interest in the services you offer and therefore might consider working with you. However, you will have to post and publish compelling contents on your website so that when clients visit your website, all their questions are answered. The website should also be fast, easy to navigate, and compatible on mobile phones. 

4. SEO Is Cost-Effective

Every marketer wants to attract more clients towards their business and at the same time save on the cost of marketing. If you focus on using SEO in the right way, it is possible to achieve this goal whereby you gain more patients towards your medical practice and reduce your marketing cost. If you have never noticed, most online marketing strategies are cheap as compared to the traditional methods of marketing. Also, SEO will bring in more customers within a short time as long as you apply the right SEO tools. 

5. High Return on Investment (ROI)

SEO will always reward professionals who use it in the right way. Many successful businesses place their trust in SEO because its ROI as compared to other marketing strategies is very high. SEO uses the concept of keyword generation and link building in relation to the services you offer as a medical practitioner. These tools act as qualified leads for the people looking for your medical services, and this means that with very little effort, you are gaining more customers who will improve your incomes. Since the cost you incur by using SEO is not high, the rewards you get from the investment you made are highly worth it. 

Modern technology has changed a lot of things in the business world, and this is why online marketing is gaining popularity by the day. SEO is one of the most reliable online marketing strategies that every entrepreneur including you are as a medical practitioner should use to gain more customers. You will be able to enjoy all the benefits named above.

Stephen Stepaniuk Gives 4 Tips for Marketing Your Travel Blog

Some people do write blogs for fun because they are passionate about writing but for others, it purely business or a mixture of both. Regardless of the reason, everyone wants their blog to have more and more subscribers. Travel blogs are very common because people want to know the best places to visit and the things they are going to enjoy when they do travel to certain places. If you are that travel blogger who is looking forward to growing his blog from its current subscribers, then the following tips will help you to market it. 

1. Make It Easy For Your Readers

Everyone who is reading the articles you put on your travel blog wants to enjoy reading, and this means that there are some things that you need to focus on. To begin with, make sure that the layout or the interface of your site is easily understandable to avoid making a reader click all tabs trying to look for a specific blog. Stephen Stepaniuk says that before you publish an article, it is good to assume that you are the reader for a moment and ask yourself if you could be thrilled or satisfied by the article you just wrote. Other things to consider are easy navigation, the addition of a search box, browsing speed, and compatibility with mobile phones because people tend to browse more from their phones today than on their computers. 

2. Create Catchy Content

You need to know that there are numerous travel bloggers out there and whether you like it or not, they are your competitors. In this case, make sure that you create contents that are catchy and entertaining. One thing you need to avoid when writing your blogs is boring your readers because they will run to the next blogger. One way you can bore your readers is by using vocabularies, and according to Stephen Stepaniuk blogging is not the best place to show off your newest words from the dictionary. Therefore your content must be written in simple English, be on something trending, be engaging with the readers and keep it interesting. 

3. Use SEO To Optimize Your Blogs

Search engine optimization (SEO) is an online marketing strategy that helps in ranking contents on search engines. You can use this technique to improve the visibility of your travel blogs whereby your contents appear first on the search results when online visitors search for something related to traveling or your specific traveling niche. You can boost your ranking through the use of keywords on your content, meta descriptions and link building among other SEO tools. This will help your blogs to be easily found. 

4. Look For Subscribers

You must encourage more and more people to subscribe to your travel blog for it to grow. One way you can build subscribers is by using email marketing whereby you share your contents with the list you have and with time you will gain more subscribers. Publish you’re your sign-up form in as many places as you can and then share your contents with the people who sign up. While doing all this, offer your readers something that they cannot resist, add a catchy title and make use of social media. Jump to top

5 Tips for Marketing Your Scholarship Program to College Students

5 Tips for Marketing Your Scholarship Program to College Students

Marketing is the lifeblood of any business and for that matter, any cause. You can have the best product on the planet, but if no one is exposed to it then there’s no one that will be interested in it. The same goes for businesses and ideas where the end goal isn’t necessarily to make money, but instead, to give it. Such is the case for scholarship programs where money is available for students but few end up finding about them because the creators of the scholarship program lacked the ability to market it to students who needed it. That’s why in this article we will be discussing the topic of scholarships and providing five tips for marketing the programs to college students as explained by Rusty Tweed.

5 Tips for Marketing Your Scholarship Program to College Students

1. Social Media: Talk to any college student and you will get their Twitter handle and Instagram username. Social media platforms are the millennial hub for everything related to college life and secrets of the trade for colleges around the nation. If you make an Instagram page for your scholarship program and begin to follow any and every college student, we assure you that your applications will be filled.

2. College Forums: Social media must be easy to relate to and updated on a constant basis so the next option is to constantly post on any and every college bulletin or forum because students are sure to view the scholarship you’re presenting. Make sure that marketing your scholarship is okay by contacting the organizers of the college’s website or the specific bulletin or forum.

3. Seminar Presentations: This is probably the most direct way to reach potential applicants but it will be the most effective. In order to pull this off and have a good turnout you must understand how to sell because though no one is paying you money, you are selling students on the reasons why they should apply for your scholarship. The students who attend the presentation will be “warm leads” and if you do your pitch correctly, they will turn into real applicants who will end up telling their friends back at the dorms.

4. SMS: The following two methods are a bit less direct than a seminar presentation or a post on a forum and social media. They are however a very subtle “in your face” method of literally sending your message to people who don’t know you exist. There are list providers who can sell you a list of college student’s phone numbers for the specific college you want to target. An SMS campaign will send your text message to every phone on that list and can have a huge result.

5. Email: Just like SMS, there are list providers who will sell you the emails of every college student in the area you choose. Though these email and text lists are not the cheapest methods they can be very effective in delivering your message.

Conclusion

In conclusion in this article, Rusty Tweed discussed the topic of scholarships for college students and provided five different methods to use when marketing them. Because college students were born into technology you will find the majority, if not all of them on different social media platforms. You can also go the traditional route and have a seminar presentation at the college of your choice to “sell” the students on your program. Finally, you can use text and email campaigns to send the same message to hundreds or thousands of students at a time. You will receive results in real time and will know exactly what is working and how your marketing can be better.

Tana Ava Taylor Adoption: A Case Study That Marketing Can Work for Any Industry

Tana Ava Taylor Adoption: A Case Study That Marketing Can Work for Any Industry

When it comes to a business regardless of the industry, being successful is the main goal at times. A successful business starts with a marketing strategy. In a previous post, I spoke about how Rose and my business, Tana Ava Taylor Adoption, used out of the box marketing to our business. For marketing purposes, the most important thing to remember your ROI which is the Return on Investment. Only problem is that when a business hires a market, most marketers cannot measure the marketing ROI for a business.

For a business’s marketing strategy to work there are several factors to implement. ROI, SEO/SEM, engagement, the target audience, and services. I took a look at the Hasbro case study that showed how marketing can work for any industry.

The Hasbro Case Study

Hasbro is a household name when it comes to family board games and toys. This is brand that understand how marketing works and applied it to the business in order to become on of the leading toy and game companies in the world.

For the case study, the Amp Agency analyzed how Hasbro implemented marketing to grow a profitable business. The study took into account the paid and organic search marketing known as SEO and SEM, dynamtic online advertising, and digital social platform marketing data for the various brands under the Hasbro umbrella. Amp Agency narrowed down what was successful marketing for the company and what was not.

In this case study, Amp gathered a 3-part plan to gain insight for the Hasbro brand.

The plan consisted of:

Step 1: Purchase navigation analysis
It is understandable that some small businesses cannot afford an digital marketing agency in the beginning, which is why I wanted to show the steps that the Amp Agency took. Once a company can hire a digital marketing agency, the agency will have a specialized set of skills from their experienced team members that you may not have.

A third-party data software was used to analyze the online browsing history behavior of Hasbro’s customers before made a purchase. This data helped because it shows what factors influenced the customer to buy from Hasbro.

When a prognosis is made about the about how the customer navigates through their online shopping before checkout, it created a visual for Hasbro on where to specially invest money on their marketing budget.

Step 2: Engagement behavior analysis
Once the shopping behavior before making a purchase has been reviewed, another data report analysis is observed on what the customers did while on the Hasbro site. The content that the customer looked at on the site was reviewed as well as the content that headed the conversions, and the content that affected the conversions negatively.

An advanced predictive model technique was used to observe the customer’s behavior while on the Hasbro sites. Many may have noticed this when doing online shopping themselves because an add-on pop-up will generate, or suggestions based on what you viewed will be available for review before your purchase. Not to mention social media pulling up ads that relate to what you as a consumer recently viewed. The purpose of this analysis is to create suggestions on what other content can be made available to the customer to effectively guide them through the purchase experience.

This gave Hasbro insight on what needed to be evaluated and changed when it comes to their content strategy, UX/UI, and design concepts to improve conversions.

Step 3: Contributing factor analysis

The final stage into the case study used an econometric model technique to evaluate the media asset, which gave insight into the ROI date of the various marketing channels used. The data acquired helped Hasbro get a clear understanding of how all the marketing channels that were being implemented worked together in order improve the conversion rates on the site.

The results received from the agency gave a better understanding for their client, Hasbro, about the entire customer experience from beginning to end. The same marketing structure can be applied to all businesses to grow. Obtaining the data from the behavioral patterns of [your] customers during the browsing phase, taking in account the patterns that the customer demonstrates during their interactions with the site before the final transaction, and understanding how each marketing structure is cohesive to the other, allows a business to properly manage their marketing budget to receive a better ROI.

A business does not have to hire a digital marketing agency to gain the insights in the above case study. Obtaining the right tools can help you analyze your business data and target audience behavior. As mentioned before Tana Ava Taylor Adoption used different marketing structures that were not the norm in order to flourish. No matter if a business follows the traditional marketing plans or another, marketing can be used in any industry.

Majors For Those Who Want to Land a Job at a Digital Marketing Agency

Majors For Those Who Want to Land a Job at a Digital Marketing Agency

If you want a business to be successful it must have a strong marketing campaign. If it doesn’t, then it will either slowly die or run out of money before it can bring in more customers. When students are in high-school, there’s only a few who are thinking about marketing as a career. Most are undecided and wait until they are in college to choose their major, but for those who know that they will want to work at a marketing agency, this article will provide a few different majors you can do further research on to be better prepared for that job.
ronnie brown mansfield

Majors to Land A Marketing Agency Job

So you’re about to be accepted into a few different colleges and your goal is to study marketing in order to get a job at a marketing agency, but you don’t know which majors will get you closer to this goal. Below are four of the majors which you can do more research on, or seek advice from Ronnie brown Mansfield starting with the broadest, and getting more specific:

  • Associate Degree in Marketing
  • Bachelor’s Degree in Marketing
  • Master’s Degree in Marketing
  • Ph.D. in Marketing

Depending on how far you want to go into the marketing career, these degrees will teach you different aspects of the study. For example, in your associate’s degree, you will learn the introduction to marketing, everything about the retail business, and understanding buyer behaviors. At the bachelor degree, you will understand how to sell professionally, you will receive an introduction to economics at both the micro and macro levels. You’ll also be able to apply statistical models to run a business and marketing campaigns to drive return on investment (ROI), lead generation, and much more.

At the master’s and Ph.D. level, you will be considered a professional marketer and can pretty much get a marketing job at any of the large marketing agencies in the country. You will know how brand management works in order to create a long-lasting business, you will understand how to use big data, and how to market to international clientele which is a whole different area of knowledge and customer behaviors. At the Ph.D. level is where you begin to use advanced methods to influence buyer behavior, and will be able to do quantitative research on different marketing strategies

Conclusion

In conclusion, in this article, we discussed Ronnie brown Mansfield and some of his advice on marketing. We also discussed some of the marketing degree levels and what you will learn in each one. If you don’t want to go the full marketing route and receive each degree, you can also simply receive a certification which will include learning multicultural marketing, management, and some advanced strategies to deploy right away. Though businesses and agencies may want to see a higher degree of understanding in marketing, you may be able to join a startup to practice.