Category: Marketing

7 Reasons Why Ancora High School Is the Best for Your Teen

Posted on February 1, 2024 by luisenriquecoll

Ancora High School’s Top-Notch Academics

You’re getting ready to send your teen off to high school next year and wondering what the best choice is for them. Look no further than Ancora High School. You want your teen to thrive in high school, and Ancora offers so many benefits you won’t find anywhere else. From diverse academics to a warm community, this school has it all. Get ready to learn the seven reasons Ancora High is the perfect place for your teen. In this article, you’ll discover all the details on why other parents rave about this school and why your teen will be begging you to let them go there. Keep reading to find out more about the stand-out academics, awesome extracurriculars, and everything else that makes Ancora High the top choice.

Extracurricular Activities Galore at Ancora High

Ancora High School puts a major focus on providing quality academics to prepare your teen for college and beyond. Here’s why Ancora stands out:

– Exceptional teachers – Ancora teachers are highly qualified – over 90% have advanced degrees in their field. They are passionate about teaching and go the extra mile to support students.

– Diverse course offerings – From AP and honors classes to electives like robotics and graphic design, Ancora has something for every interest and skill level. Classes are small, with a 15:1 student-teacher ratio.

– Individualized support – Ancora prioritizes meeting the needs of each student. There are tutoring programs, study skills classes, and an academic success center to help students thrive.

– College prep focus – From SAT/ACT prep to college essay writing workshops, Ancora gets students college-ready. The counseling office guides students through the application process.

– Cutting-edge technology – Every student gets a laptop and classrooms have the latest tech like 3D printers and STEM equipment. This prepares students for 21st century careers.

With its rigorous curriculum, stellar teachers, and emphasis on individual support, Ancora offers an exceptional academic experience that will set your teen up for success in college and beyond.

Ancora High School’s Community and Facilities

Gone are the days of little to do after the school bell rings at Ancora High. With over 25 clubs and activities to choose from, your teen will have no shortage of ways to explore their interests with like-minded peers after class lets out.

– Join the robotics club and flex those STEM muscles by building and programming competitive bots.

– Unleash your inner thespian with the theater club and drama team. Gain confidence on stage and make lifelong friends in the process.

– Stay active and develop leadership skills as part of one of Ancora’s championship-winning athletic programs, from football to field hockey.

– Make the world a better place by joining the community service club and participating in volunteer projects around the city.

– For the musically-inclined, rock out in jazz band or lift your voice in harmony with the award-winning choir.

With so many options for personal growth and fun with friends after school, your teen will look forward to each day at Ancora High. The activities help students explore passions and gain valuable soft skills like teamwork, communication and responsibility along the way.

How A Marketing Agency Can Help Bring More Clients To Your Bathroom Renovation Business

Posted on June 15, 2020 by luisenriquecoll

When you manage bathroom remodel jobs and other home decor/design projects, you need a consistent stream of interested customers. There are a few tips listed below that show how marketing companies can help you. You may want to work with a marketing company because you do not have time for marketing, or you might realize that you do not have the expertise needed to market your company properly.

A Marketing Agency Knows How To Use Online Images

Kohler Luxstone is just one way to remodel a bathroom and give you the look you want. However, you should use online images to show what brands like Kohler will look like in new bathrooms. You want your customers to think of what these fixtures will do for their homes, and you can use many different examples to explain how you can help clients.

At the same time, you need to tag all these pictures because you want bathroom remodel enthusiasts or potential clients to find you when they search for certain brands. you can even go so far as tagging the colors in the images, the style name, and the other materials used in each image.

A Marketing Agency Knows How To Use Social Media

When you work with a marketing agency, they know how to make social media work for your company. You might have started a social media page for your company, but that does not mean you are gaining any traction with potential customers. Pictures and videos can be used to make your company come to life, and your customers get a peek at what you do when remodeling homes.

You can also use social media to start contests, offer customer service, and cross-link between multiple pages. This is one of the best ways to find more customers, and you can answer questions without picking up the phone. You also need to work with your marketer to learn how to update the page yourself, how to use tags, and how to judge which tags will be most beneficial.

You Can Ask Your Marketer To Buy Ad Space

You should ask your marketer is they can purchase ad space. You can use ads to reach more remodeling customers, and those ads can be attached to online searches, posted on parallel websites, and allow you to make a passive income at the same time. You can share ad space with other companies, and you will make passive income from PPC ads or affiliate ads that you have posted. This is a good way to work with companies that support you, or you can simply work with companies in the area that might dovetail with your own.

Your Marketer Tracks All Your Marketing Efforts

Your marketing agency will track every piece of marketing that you have used. This is very important because you need to know if the things you have paid for are working. You can continue to use certain types of marketing plans for your company because they work, and you can remove any ads or ideas that are not working.

Your Marketer Can Make Changes To Your Marketing Easily

When you remodel bathrooms and use items like the Kohler Luxstone, you need to frame the remodels around the season. For example, a bathroom remodel for the summer might feature a tub that sits by an open window. However, a remodel in the winter should feature a steaming shower and lush fabrics in the background. If you have not tailored your marketing to the seasons, your customers will experience cognitive dissonance.

For example, you might post an ad for bathroom remodeling with a tub and an open window in the middle of the winter. Your potential customers might be intrigued, but they will say to themselves “we can wait until the spring”. Because they put off the remodeling job, they will forget about it, they will not have the money, or they will find another company. You never want to push yourself aside when marketing. Your customers need to feel an immediate need to work with you today.

Conclusion

When you are working in the remodeling and contracting world, you should find a marketing agency that can do much of the work for you. A marketing agency knows how to manage ads, how to make changes, and how to work with social media. You can also ask your marketing agency to write blog posts, redesign your website, and make seasonal updates to your marketing so that you always appeal to customers in the moment

5 Scholarships For Marketing Majors

Posted on February 25, 2020 by luisenriquecoll

These days, college can be incredibly expensive and force students to graduate with a mountain of debt. Fortunately, scholarships and other alternative methods of paying for college are available for those who apply.

Marketing is a rewarding field that has a very comprehensive curriculum. What students learn as a marketing major can be supplemented with other classes such as accounting, communications and advertising. However, in order to be successful, one will not only ned creativity, but the money needed to pay for school.

For marketing majors seeking to ease the financial burden of going through college, you should look to see if you fit the qualifications for the following scholarships below.

AGCO Corporation FFA Scholarship

The Future Farmers of America, also known as the FFA, presents the AGCO Corporation Scholarship of $2,000 to students who are studying marketing. If you happen to be a member of the FFA, you automatically qualify to apply for this scholarship.

In addition to being a member of the FFA, you also have to be either a high school senior or in college. In addition, you have to clearly demonstrate financial need. Not only will the formal application include questions about your current activities, but it will also require a 1,000 word essay. You will instantly qualify for other scholarships offered by FFA by applying to this one.

The MillerCoors National Scholarship

The MillerCoors National Scholarship will award winners $3,000 to go towards their tuition. This award is presented by the Adelante U.S. Educational Leadership Fund, and approximately 20 students are award this money each year. However, depending on the funding situation, the specific number of winners will vary from year to year.

It is recommended that you apply for this scholarship if you are in your junior or senior year of college. Also, similar majors such as economics and business are also welcome to apply. A pre-requisite of 3.0 GPA and full-time status in school are the requirements to receiving this award. This award is also not renewable, which means that you have to manually re-apply after each award cycle. For further information on marketing and scholarship opportunities, you could reach out to Tech Live Connect.

IFEC Scholarship Award

If you are a marketing major and are also considering a job in food service after you graduate, you may want to heavily consider the IFEC Scholarship Award. The award amounts given to students range from $1,500 to $6,000. If you meet the qualifications, this scholarship can potentially serve as a great asset to pay tuition.

The host of this scholarship is the International Foodservice Editorial Council, and you need to demonstrate an interest in working in the food service industry to qualify. In order to increase your chances of winning the scholarship, your academic record needs to be good, you need to be enrolled in school full-time and demonstrate financial need. References will also be requested by the IFEC.

Affiliate Summit Marketing Scholarships

Started in 2003 by Shawn Collins and Misy Ward, the Affiliate Summit has sought to provide seminars on problems in the marketing industry throgh networking events. Each year, this conference’s education initiative gives out 10 scholarships that are each worth $1,000 to students that are pursuing a marketing degree at at United States college.

In order to be considered for this scholarship, applicants need to submit a 500 word essay that thoroughly describes their frustration with shopping online while coming up with a potential solution. If you frequently shop for items online, this could be of interest to you. You can seek expert information from Tech Live Connect if you seek further information.

Lagrant Foundation Undergradute Scholarship

The Lagrant Foundation Undergraduate Scholarship are for undergraduate college students that have at a GPA of at least 2.75. The scholarship is also designated to those who are of Hispanic, Native American, Asian or African American descent. The award is a non-renewable $2,000 award.

If you are selected as a finalist for this scholarship, applicants must provide official transcripts and must agree to a one year commitment to remain in contact with the Lagrant Foundation to receive academic support and professional guidance

Marketing Mistakes Made That Hinder Your Business From Becoming Successful

Posted on January 6, 2020 by luisenriquecoll

Whether you’re just starting your first business, or you’re a seasoned entrepreneur, an effective marketing campaign is essential to your business’ success. Unfortunately, many business owners lack the skills to market their businesses and end up making mistakes that can hinder their chances for succeeding in a competitive market. Here are just a few common marketing mistakes that you should try to avoid.

Boasting About Your Product

In the past, bragging about the quality of your product was a common marketing technique and it may even have been effective. Those times are long gone and the average consumers just don’t care that your product won an award. They’re more interested in what it can do for them, so try to focus ads on how your products can help your customers. They want to know how it can make their lives easier and that’s what you should tell them.

Failing to Reduce Customer Churn

While advice from Rusty Tweed can help you attract new customers, you should be paying just as much attention to keeping your existing customers. Many business owners become so focused on getting new consumers through the door that they end up chasing existing customers away. It can be profitable to make the effort to stay in touch with your customers. You can send out emails that ask them to rate their satisfaction with your business, you can offer loyalty rewards, or you can host an event that will bring your existing customers back to your business.

Casting Too Wide of a Net

If you’re not using targeted marketing and data analytics, you’re wasting a significant percentage of your marketing budget. You may think that casting a wide net and reaching out to everyone will attract more customers, but your ads are falling on deaf ears in this situation. For instance, if you sell dirt bikes, you don’t really want to spend money on ads that are accessible to senior citizens or single moms. By identifying your target demographic and focusing marketing campaigns to appeal to those groups, you’ll spend less money and see a bigger return on your investment.

Failing to Use Social Media Correctly

The insight you gain from Rusty Tweed can be effective in helping you grow your brand, but only if you know where to put it to use. Social media sites offer an opportunity to market your products and build your brand at no financial cost to you, but you will have to invest your time. You should be making relevant posts on a daily schedule, but don’t throw too much information out there in a short span of time. If your followers feel spammed by your page, they may unfollow or unfriend you. It’s also important to respond to questions and comments and establish positive two-way communications with those who do interact with your posts.

Above all, taking the time to learn about new technologies and strategies that can be applied to your marketing efforts will help you stay competitive. While some tools or techniques may not work for you, others will likely help you see a big boost in the growth of your customer base. If you’re not afraid to experiment, you should be able to find strategies that will help you build your business into a success with a positive brand image

The Dos and Donts of Marketing Your Graphic Design Business

Posted on December 18, 2019 by luisenriquecoll

In the world of New Age technology, your marketing can pretty much make or break your company, brand or overall business. You can have all the technical and graphic skills in the world when it comes to a career in Graphic Design but, if you do not know how to properly market your business, your skills are not able to get the exposure that they deserve. This list will point out the major points that you should be focusing on as well as avoiding. Jeffrey English Hoboken has gathered a few do’s and don’ts to help you along your the way.

Fonts

Dos: Choose the best typeface and fonts for your brand. By creating using certain fonts your audience will be able to notice your branding and your projects much easier. Using a select group of font variations will keep your audience engaged while they will remain familiar with your work.

Dont’s: Avoid using too many fonts in your images and graphics. This can be overwhelming to your audience which can result in them totally ignoring your graphics as a whole. Avoid conflicting fonts that do not complement one another because this will remove the clarity of the message.

Imagery

Dos: It’s a great idea to give your work one last look over before sending it to your clients. This is very important when your images have to be balanced and properly filtered with the lighting. You may play with the color wheels to find the best element to match the specific project.

Don’ts: Design is all about abstracts and compliments. Although stock photography is a great tool, it’s best to steer clear during marketing. This removes personable effects that are caused by personal images related to or directly from your business. Stock images can be edited to fit your design but please be aware that too many stock items can cause the overall design to look low-grade.

Relax

Dos: Provide yourself and your clients the proper time frame so that you are able to work on your design without pressure. In the event that design is not on time, you should contact the client and communicate clearly. Always keep notes of the clients’ expectations and design vision near.

Don’ts: Don’t allow yourself to stress out overwork. Graphic design should be fun for you and stress will limit your creativity.

Colors

Dos: Keep your basic color theory in mind when you are completing projects. Clients and a great percentage of the public are visual viewers. Always keep complimentary colors working together to give the finished design a smooth look.

Don’ts: Don’t use too many colors that will leave the design looking busy. And, don’t allow your color coordinating to overpower the wording of the overall message. The message being conveyed is the most important of all while the fonts help to organize these messages and the colors provide a nice finishing touch while complimenting the brand.

In order to stand out from your competitors, you must utilize the best tools to optimize your brand and attract your prospective clients. Marketing is a sure way to make your name stand out in the most personal way while exemplifying your professionalism. This is a major way to boost both your engagement and sales of your business. Use these tips to limit your stress and keep you on track while you are designing. Contact Jeff English Hoboken to get started on your journey today

Why Customer Success is the New Marketing

Posted on November 11, 2019 by luisenriquecoll

There are many factors that businesses require in order to be successful. However, if there is one thing that should not be neglected, it is applying customer success. This is much different than customer service and can determine the long-term prosperity of any organization.

What is Customer Success?

This is a term used to describe if the customer achieves the desired outcome of the service or product that a company is advertising. For example, if a business were to sell a product that helps to replenish vitamins, customers will be expecting that to take place.

This concept is very different from customer service. Customer service has to do more with how a company handles issues specific to customers and how swift a solution can be found. If more businesses focus time and money on this area, the benefits will be seen quickly. Most notably, focusing on the success of customers can be seen as a new form of marketing. Here are some reasons why.

Nurturing

One of the keys behind customer success is to potentially nurture them into long-term buyers. Also, having marketing programs that is geared around the success of the customer can prove to be a profitable campaign.

Marketers are able to use the data that they have on their current clientele at their disposal in order to help facilitate the development of programs that can deliver more value. For example, companies can facilitate an email series on training current customers about certain features of the product or service that they were not aware of before. This will help customers stay long-term.

Turning Customers Into Advocates

Many businesses are often unaware of the potential opportunities available to generate a new stream of income. One specific advocacy tactic that organizations across the world are using as a form of marketing campaign is advocacy.

If you are able to find customers that are willing to partner with the company, this could mean that there can be new revenue from referrals alone. In today’s social media age, advocacy has proven to be very effective in bringing new customers into the fold.

The best part is that there is mutual benefit to this relationship. The business will benefit from getting new customers from the advocate in question. The advocate, on the other hand, usually receives financial compensation for plugging the product on their platforms.

Helps Customers Over-Achieve

Remember that the entire concept of success is to ensure that the customer achieves their goals. However, you should also be willing to invest in ensuring that customers are able to over-execute on their visions for their service.

If a company understands what their role is in helping customers achieve their goals, then this will transfer well into other areas of potential revenue. The top companies understand certain core concepts. This includes how to recognize what features need to be refined and how to properly interpret sales to determine what changes need to be implemented.

There are plenty of opportunities that lie in store for companies who invest in their customers. After all, without customers, there is no business to begin with

3 Tips For Successfully Marketing Your Engineering Company

Posted on October 4, 2019 by luisenriquecoll

Engineering is a highly lucrative field. However, this doesn’t mean that your startup will automatically thrive given the current market conditions. You need to have the right strategies at hand in order to reach your target audience, but you must also be adaptable with current changes in trends.

Pedram Zohrevand, a professional who started a company called CES4, is all-too-familiar with the challenges of starting an engineering business. According to him, there’s a steep learning curve on finding ways to market any startup, especially if it’s something innovative. Based on Mr. Zohrevand’s research, here are some interesting statistics about STEM-related startups:

Tech startups are among one of the fastest-growing branches under STEM, with robotics businesses rising up to 189.4 %.
Agricultural technology or food engineering also has strong growth in the business sector, with a rate of 171.4 %
The market is becoming increasingly competitive, which means that the most innovative companies rise to the top.

Considering these facts, what should engineering business owners to do creatively market their products and services? In this post, Pedram Zohrevand discusses the effective ways he was able to promote his highly successful engineering business.

3 Tips For Successfully Marketing Your Engineering Company

Highlight your company’s Unique Selling Proposition (USP).

The first thing that engineering company owners should consider in marketing their business is to emphasize their Unique Selling Proposition (USP). What is a USP? This basically means the factors that set your business apart from others.

Some CEOs would be quick to say that their USP is the affordable price of their products or services. However, this is a self-defeating strategy since you will be competing with other larger, more established companies who can lower their prices without hurting their profits. This is a race to the bottom in which you may experience utter defeat.

According to Pedram Zohrevand, you engineering business must have a USP that is related to a current demand not offered by most companies at present. This is done by doing market research and understanding the needs of your client.

Establish proper branding.

People sometimes buy products and services not just for necessity but also for the benefits of associating themselves with a brand. A great example would be Apple products. When we think of it, Apple isn’t the only smartphone or device company in the market–there are thousands to choose from. However, they built a strong brand that people want for several reasons. Apple branded themselves as a prime gadget company known for its easy interface, long-lasting products, and virus-free software.

The key to establishing proper branding is putting yourself in your customer’s shoes. How do you want to perceive your company? By being specific with this, you can properly employ your branding in your marketing strategies.

Master digital marketing.

If you’re not using digital marketing in your engineering business, you’re currently losing from competition. Digital marketing continues to rise, and it is the future of promoting businesses. The fact that many brick and mortar stores are filing for bankruptcy due to the rise of online e-commerce says a lot about the power of digital marketing.

Here are some areas you need to focus on while promoting your business online:

Search Engine Optimization: How well does your company website use relevant keywords when clients are searching for products and services related to your offers?
Content Marketing: Do you use informative articles, podcasts, videos, and infographics to let others know about your business?
Social Media Marketing: Do you reach out to other brands and potential clients through their social media profiles?
Pay-per-click (PPC) Advertising: Have you mastered using sponsored online ads for interested users to click?

Running a business takes effort and persistence. By using these effective strategies, your engineering company will rise from being a struggling startup into a groundbreaking success

Daniel Doyle Pleasantville Shares His Best Photography Marketing Tips

Posted on September 21, 2019 by luisenriquecoll

Starting a photography business can be a very rewarding venture, but getting it off the ground can be a very challenging endeavor. Learning how to get clients to hire you for your services is important in order to make a profit. It is possible to meet your goals without having to spend a great deal of money on advertising. Follow these tips, and you will see yourself effectively market your skills and services.

Automate Social Media Posts

Your social media accounts will serve as your biggest weapon when it comes to recruiting potential clients. In today’s world, social media platforms such as Facebook, Twitter, Snapchat and Instagram allow users to utilize their platform to sell their skills.

Using free services will allow the social media platform to automate your posts. This works to your advantage because it allows you to post all in one area. Then, this same content will be transferred over to different platforms.

This is one effective way to market your photography business and is a part of what makes Daniel Doyle Pleasantville a highly renowned resource in this field.

Blog Frequently

You will also want to make frequent posts to your blog because it will inform Google that you are active. This will give you better rankings and increase your chances of ranking high. It will also be beneficial to potential users so they can learn more about you.

If there is any helpful information that you can relay to potential clients, this would be the place to do so. For example, you could put out a blog with tips on how to shoot better wedding photos or great landscape settings to put on your camera. Your blog should also be well optimized for search engines to attract more people.

Get an Email List Going

Many people who start businesses don’t realize that they should be starting an email list from the start. These should people who are invested in your work and want to opt-in to receive emails from you.

If people are interested enough, they will want to learn more about the business and what you have to offer them. Certain services make it easier for you to organize these emails, but the automation that they provide will be more than worth it. Keeping potential customers constantly engaged is imperative to ensuring that your business has sustained prosperity.

Network With Other Professionals

Networking with other professionals in the industry will work to your advantage. Loyal business owners tend to be very professional with each other once you are able to establish a rapport.

In sort of a quid pro quo agreement, you are essentially agreeing to sell their business if they agree to sell yours. This opens up your world to a different set of customers altogether.

This happens to be an especially popular practice with wedding photographers because clients are shared and you don’t have to compete for their services. Networking with other professionals is one of many powerful marketing tips you can use at your disposal, and Daniel Doyle Pleasantville contain expert advice for you to use.

Other tips you can use at your disposal is to offer referral bonuses, encourage clients to recruit friends and give back to your local community

How to Market Your Actor Website

Posted on April 13, 2019 by luisenriquecoll

Everyone can create a website to build his brand or career regardless of what you do. However, creating one does not guarantee you a good flow of interested parties. You have to put more effort into marketing it because if no one can see it, then it will be useless to make it in the first place. Marketing your website as a superstar can be less frustrating than it is for new actors. However, whether new or a renown celeb, website promotion can be very expensive and confusing at times. The good news is that Wood Harris has provided some tips on how you can build your website and increase its traffic.

1. Search Engine Optimization (SEO)

SEO is an online marketing technique that has proven to improve the visibility of one’s website if at all it is used in the right way. The technique ranks your website or online contents higher than your competitors and every time a visitor searches for something related to your website or content published; you will appear first on the search results. Google as one of the major search engines tends to rank contents using a complex algorithm based on factors such as site structure, keyword usage, site speed, number and quality of inbound links, time spent on site, and mobile usability. If you do not know how to go about SEO, it is good you look for a reliable digital marketing company to improve the visibility of your site and hence more traffic.

2. Blogging And Guest Blogging

Blogging involves writing great and compelling contents that you publish on your website. The content you write in this case is what will set you apart from other actors in your industry. Apart from writing about yourself and the job you do, consider writing about trending topics in the public so as to remain relevant. In every blog you write, always include a link directing visitors to your website. Guest blogging allows you to write for other blogs in your niche and this backlinking connects you to more and more people to the industry. In the long run, you will get more traffic to your website.

3. Use Social Media

Social media has become a major marketing tool apart from being a social site. It is a very good online marketing strategy that will allow you to interact with your fans on different levels. The information or the posts you publish on different social media platforms should be able to entice them to visit your website too. Therefore, your content must also be compelling and when they comment or ask anything, always be ready to respond positively. Wood Harris advises that you should take advantage of the questions whose answers are on your website by directing social media fans to the answers on the website. You do this by providing a redirecting link. Social media marketinghas gained popularity in recent years and the main social media sites you should consider include Facebook, Twitter, Instagram, and Snapchat.

4. Your Website Design

While you may put adequate effort into marketing your website, make sure that your site is efficient enough. No one wants to visit a site that is slow or keeps hanging every time they visit. Therefore make sure that it is fast, easy to navigate and easily accessible even when using a mobile phone. Also, have a nice design and colors that will encourage visitors to come again and again to see if you have a new thing. Above all, keep it updated.

With these tips be assured that you will have more traffic on your website, and if possible ask your fellow actors to help you expose it to their fans as well.

Three Females That Are Killing It With Their Marketing Strategies

Posted on February 6, 2019 by luisenriquecoll

Marketing seems to keep on changing. Today, the industry is totally different from what it was five or ten years ago. With these changes, people working in the industry are also expected to move with the changes so as to remain relevant. They need to be creative, discover data-driven avenues and think critically and strategically about the future of the brand they are marketing in the rapidly changing world. While there are fewer women executives in the marketing industry, there are those who have stood out and are killing it with their marketing techniques. Here are three executives who have succeeded in their careers and businesses through their unparalleled marketing skills.

1. Nancy Ryerson

Nancy Ryerson is a digital marketing manager at Antidote.Me which is a clinical research company. She has been working here since 2017. She has built her marketing career by working in different companies and her main focus on is on digital marketing, and this includes social media marketing and content marketing. She is a marketer who knows that in today’s digital world, online marketing is something you cannot ignore because people are now shopping from the internet. She also values the significance of SEO in all the contents she prepares, and this includes searching for keywords that are related to the clinical world.

Since digital marketing involves numerous techniques and activities, Nancy Ryerson prepares compelling contents, publish them regularly, manage email campaigns, utilize backlinking and maintain the company’s website with other teams. She says that maintaining a scientifically accurate online presence is the key to building your brand authority and she has made this possible for Antidote.Me and other companies she has worked for.

2. Chrissy Weems

Chrissy Weems is the president and co-founder of a successful jewelry company in Arizona, Origami Owl. She started this company with her daughter Bella as a way to help her buy a car. They may not have known that the company will grow to its current position, but this is what it has become. Their main marketing strategy is direct sales model. She and her daughter got their first customers from friends and family members, and they later decided to throw parties in their home, which exposed their jewelry to new people, and their clientele base started growing bigger.

Chrissy Weems says that after they started a small kiosk for their products in a local mall, they realized their full potentiality. Up to now their main marketing strategy is connecting with people and building important networks. This includes using social media platforms such as Facebook, Instagram, YouTube and Pinterest to connect to as many people as possible because direct sales technique is their main deal.

3. Melissa Mcghie Proctor

Melissa McGhie Proctor is the chief marketing officer at Atlanta Hawks Basketball Club, and she has been working here since the year 2014. Her main duties in this company include overseeing daily operations of the marketing teams, and this includes direct sale response, marketing integration, digital advertising, and promotions. Her main strength in handling her demanding task is making bold choices when it comes to marketing.

Melissa has a principle she terms as ‘Five B’s Doctrine,’ and this means being bold, being focused, believe in the brand, build bridges and build a culture. Melissa McGhie Proctor is always open to learning new things and she advises other women pursuing marketing career to do the same while allowing their careers to move in unanticipated directions.